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MedicAlert Foundation and the American College of Emergency Physicians (ACEP) launch Seconds Save Lives to inform and educate the public about medical emergencies

TURLOCK, California (September 23, 2010) – MedicAlert Foundation, in collaboration with the American College of Emergency Physicians (ACEP), announced the release of the Seconds Save Lives educational campaign. Seconds Save Lives is a national campaign designed to educate the public about medical emergencies. The campaign’s consumer brochure is currently being distributed to emergency departments throughout the United States for placement in their patient waiting rooms. Seconds Save Lives is featured on ACEP’s consumer website at and MedicAlert Foundation’s website at Emergency personnel are encouraged to order brochures for their departments by contacting MedicAlert Foundation at 1-800-ID-ALERT™ (1-800-432-5378).

"Nobody plans an emergency, but there are steps you can take to be prepared when emergencies happen," says ACEP president, Dr. Angela Gardner. "Everyone is only one step away from a medical emergency, and in an emergency, seconds can save lives."

The Seconds Save Lives consumer brochure offers tips on preventing and preparing for medical emergencies, as well as recognizing the signs and symptoms of emergencies in adults and children. The brochure also offers advice on the importance of emergency medical information and identification services, when to call for help, what to say to emergency responders, and what to do while waiting for help to arrive. Additionally, ACEP’s consumer website features health and safety tips, and a new Emergency Manual, which can be downloaded for free at

“We couldn’t be more pleased about working with the nation’s leading emergency physicians at ACEP and the Seconds Save Lives campaign” says Andrew B. Wigglesworth, president and CEO of MedicAlert Foundation. “MedicAlert Foundation wholeheartedly supports this educational effort as we firmly believe that informing consumers will lead to improved patient safety and outcomes. It is vital that the public understand what to do in an emergency and how emergency medical information and identification services will assist emergency personnel in responding to their emergency medical needs.”

About MedicAlert Foundation

MedicAlert Foundation pioneered the first medical identification and emergency medical information service in 1956 to provide people with a simple but effective method for communicating their medical conditions. Since the organization’s founding, MedicAlert Foundation has provided services and products that help to protect and save lives for its 4 million members worldwide. For more than 50 years, the nonprofit foundation has relayed vital medical information on behalf of its members to emergency responders so they receive faster and safer treatment. MedicAlert IDs alert emergency personnel to a member’s primary health conditions. In addition to its 24- hour emergency response service, MedicAlert Foundation also provides family and caregiver notification so that members can be reunited with their loved ones. Visit for more information.

About American College of Emergency Physicians (ACEP)

ACEP is a national medical specialty society representing emergency medicine. ACEP is committed to advancing emergency care through continuing education, research and public education. Headquartered in Dallas, Texas, ACEP has 53 chapters representing each state, as well as Puerto Rico and the District of Columbia. A Government Services Chapter represents emergency physicians employed by military branches and other government agencies. Visit for more information.

Thursday, September 23, 2010