Leadership Team

Our dedicated leadership team fosters the growth of the foundation through their expertise and commitment to our mission.

Karen Cassel

President & Chief Executive Officer

Appointed as MedicAlert’s President & CEO in October 2020, Karen is a digital marketing pioneer and start-up veteran. She has been leading and scaling digital marketing services companies for over 20 years. While CEO of Caring.com, Karen transformed the company into the number two senior care referral business in the nation and led it through two successful exits.

Prior to Caring.com, Karen’s other leadership positions include social media giant Tagged, as well as digital marketing companies QuinStreet, Exponential Interactive, and Focus Media, where she led the turnaround and sale to Ziff Davis Media.

Karen earned her M.B.A. from Stanford University’s GSB and a B.S. in Mathematics and Quantitative Economics from Tufts University.

Josefina Jervis

Chief Operating Officer

MedicAlert Foundation COO since November 2017, Josefina oversees all aspects of the Foundation’s operations. She was previously Chief Product Officer, CEO and Co-Founder of openDoctor, a cloud-based enterprise platform designed to connect patients, physicians and staff with online appointments, registration and payments in real time.

Prior to co-founding openDoctor, she was Group Marketing Manager at Nestle Waters North America where she worked on the transformation and rebranding of the home and office delivery services as well as running Loyalty and Retention marketing, Promotions and product plan offerings for the subscription-based business. Previously, Jo was at American Express for 8 years where she held various marketing and product development leadership roles, her last being Vice President of US Marketing & Global Prepaid New Product Development.

She earned her B.S. in Finance and International Business from Fairfield University.

Michael Gehb

Chief Financial Officer

As CFO, Michael manages the financial actions of MedicAlert Foundation. He has worked extensively in the marketing and advertising industry for over 30 years as a Chief Financial Officer of the global public relations firm Porter Novelli in New York City as well as the Chief Financial Officer of Copithorne & Bellows a preeminent high-tech public relations firm based in San Francisco and Boston. Prior to MedicAlert, Michael was the vice president of finance and operations for global marketing and advertising company, Omnicom Group Inc.

Michael holds a Master of Science in Taxation as well as his CPA license from the State of California. Michael attended the University of North Dakota during his undergraduate studies and continues to contribute support to the UND’s Division 1 ice hockey program.

Ric Allinson

Chief Technology Officer

Ric joined MedicAlert in March of 2021. He brings to MedicAlert passion for our mission, and his technical expertise in re-architecting and modernizing legacy platforms. As CTO, Ric maintains the integrity of all MedicAlert’s platforms and systems, while managing the technical team to design and deploy value-added solutions to maximize organizational performance and enhance member services. He oversees hardware and software selection, creation of a new website and data security to protect members’ sensitive medical information.

Most recently, Ric spent almost 13 years at Yahoo. He rose through the ranks from Senior Software Engineer to Yahoo Fellow, VP of Architecture.