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Barton G. Tretheway, CAE

Chair, MedicAlert Foundation®, Founder Rubicon Solutions Group

Barton Tretheway is a nationally recognized expert in strategy and services marketing. He has taught at the University of Chicago Graduate School of Business, and their Executive Education program, Northwestern University’s Kellogg Graduate School of Management and for the American Management Association. Mr. Tretheway has his own consultancy, Rubicon Solutions Group which specializes in strategy, branding and consultative selling for both non-profits and for-profits. Previous management positions held include Bostrom Consulting Associates, Strategic Management Group, Kuczmarski & Associates, an innovation consultancy and Sears Roebuck & Company. Mr. Tretheway earned his MBA from Indiana University and his BS degree from California State University. He is a long time trustee with Lawrence Hall Youth Services, an Illinois child care agency and University of Chicago Cancer Research Foundation.