Successful Maturity 2005 to Debut in Boston September 9, 10 & 11, 2005

Show Delivers Key “Maturing Adult” Audience to Targeted Vendors
5/23/2005

Boston, MA, May 23, 2005 – With today’s maturing adult population wielding $1.7 trillion in annual buying power, this 45+ audience has become the target market for companies who provide a variety of products and services necessary as the population ages. With this in mind, R-O-I Event Management, Inc. announces Successful Maturity 2005, which will debut at the Seaport World Trade Center in Boston on September 9, 2005. This three-day event will attract the maturing adult audience for seminars, demonstrations and exhibitions focused on issues of relevance to aging Americans.

Maturing adults today are the most affluent of any age segment, controlling three-fourths of all U.S. wealth. They have an income per capita that is 26% higher than the national average. Travel ranks among their top leisure activities and they account for all luxury travel. They also account for 77% of prescription drug sales and 61% of over-the-counter drug sales, buy 48% of luxury cars and represent 25% of all toy sales. Twenty-two million adults 45+ are now online and they spend $7 billion online annually.

Older mature adults are defined as 65+ while the younger mature adult is defined as 45+. Unlike many other events aimed at an older audience, Successful Maturity targets both of these groups, appealing to those 45+ and their parents.

The younger mature adult audience is looking for the venues that can help provide them with the information they need to plan for their future, from financial to health and fitness, insurance, estate planning, travel and leisure. They are aware of the issues and opportunities that come with aging yet unaware of the resources that can provide information and services that will deliver peace of mind as they age. Successful Maturity is an event where this audience can find the information they need.

“With their incredible buying power and significant amount of discretionary income, the maturing adult market has become a focus for many companies who deliver services needed by these older and younger age mature adults. However, without a venue to deliver their messages, many companies are struggling with reaching this audience” said Barbara Powers, President of R-O-I Event Management, Inc. “Successful Maturity offers vendors a qualified audience of mature adults, those 45+ and their parents, who have disposable income and the interest in the products and services the vendors are showcasing.”

Attendees to Successful Maturity will find it to be much more than a traditional conference. Successful Maturity is a three-day event, providing education, products and services that address the current and future needs of maturing adults. The conference program is divided into three tracks: Money Matters, Healthy Living and Lifestyles, including financial issues. Each track features experts and experienced professionals in the maturing adult industry, including a featured presentation from Jim Miller, host of PBS TV’s “ Savvy Senior.” Programs and workshops will be coordinated with senior organizations and community groups in Greater Boston. Attendees will find an exposition floor filled with everything they need to secure their future – from exercise and nutrition to estate planning and travel.

Who should exhibit at Successful Maturity

Any company with a vested interest in reaching the maturing adult market should consider being part of Successful Maturity 2005. Exhibitors to date include AARP Health Care Options, American Express Financial Advisory, A.G. Edwards, Beltone New England, Blue Cross Blue Shield of Massachusetts, CVS Pharmacy, Massachusetts Eye and Ear Infirmary, McLean Hospital, MedicAlert, Mountain View Grand Resort & Spa, Total Fitness, Inc., Windjammer Barefoot Cruises, Ltd., Wells Fargo Home Mortgage and many others. Prime exhibit space is limited. Interested companies should call 781-455-1188 for more information about participating in Successful Maturity.

Who will attend this event?

Successful Maturity will attract older and younger mature adults from across New England who are looking to make informed decisions about the products and services needed as they age. These attendees are looking to take control over the quality of their lives. At Successful Maturity, they will explore the guidelines for current and future challenges facing maturing adults and their parents. Mature consumers will have an opportunity to experience the latest in products and services they will need as they age. Older and younger maturing adults are looking for information on a variety of products and services including adult living communities, health and wellness options, hobby and leisure activities, nutrition, travel, and legal services. Successful Maturity provides the opportunity for this audience to get the information they need.

About Successful Maturity 2005

Successful Maturity 2005 is the premier three-day conference and exhibition specifically designed for the "Maturing Adult" market. This is THE opportunity for adults to make informed decisions and find solutions to living life to the fullest. Key presentations by industry experts provide attendees with information to become better prepared to make the right decisions. The conference program incorporates : Lifestyles, Money Matters, Healthy Living, and Just for Fun as key tracks and educational opportunities for this audience.

About R-O-I Event Management, Inc.

R·O·I Event Management, Inc. is a full-service event management company based in Needham, MA. R·O·I's employees are widely recognized for their more than 100 years of combined, hands-on experience and success in the event industry. Their industry knowledge, business relationships, and passion to produce "the best event possible," consistently provides events that deliver for our clients, exhibitors, media and attendees.